BCM 110

How Facebook Ads Manager can make you a digital marketing expert Why you should implement this one simple tool into your digital marketing campaigns In today’s society it is simpler than ever to create world class ads with a few clicks of a mouse. There is no real need to pay agencies big bucks for … Continue reading

Just shoot me a text – The preference for texting over talking

‘75% of millennials would rather lose their ability to talk versus text’ writes Media post in a recent survey that questioned millennials about their communication preferences. This made me think about my preference and I also find myself preferring to text over making a phone call. As a fulltime university student who also juggles a … Continue reading Just shoot me a text – The preference for texting over talking

Content to Stop you Scrolling Mindlessly

The Australian Fashion industry in recent years has voiced their concern for sustainability in the industry as ‘fast fashion’ is seemingly becoming an issue that is desired by many individuals (Mcneill and Moore, 2015). With fashion trends only lasting the course of a season, fast fashion is becoming increasingly prevalent, resulting in an impact on … Continue reading Content to Stop you Scrolling Mindlessly

Understanding What it Really Means to be a ‘Follower’

My name is Tahlia Thomas and I am a student studying communications and media at the University of Wollongong, conducting a research project on autoethnography. The word Ethnography is described as ‘… the study of a culture, subculture, or group such as the marketing profession or an organisation, or a particular society’ (Christine, D and Immy, H, … Continue reading Understanding What it Really Means to be a ‘Follower’

Project Pitch

https://youtu.be/5u_DRTv_ZBE Ethical fashion is becoming more and more of a popular topic in today’s society which is why it is important for influencers and bloggers to maintain an environmentally friendly way of promoting Australian made products produced with sustainable materials. I will be researching this issue as my media niche to better understand how many … Continue reading Project Pitch

Background Research and Ethical Considerations

Research and Ethics The Australian Fashion industry in recent years has voiced their concern for sustainability in the industry as ‘fast fashion’ is seemingly becoming an issue that is desired by many individuals (Mcneill and Moore, 2015). The expression ‘fast fashion’ refers to cheap clothing usually made in countries such as China or Thailand. With … Continue reading Background Research and Ethical Considerations

Planning and Problematisation

Problematisation For my digital artefact I will be investigating fashion influencers. Since conducting some initial research and trying to problematise my media niche, lifestyle influencer Choe Szep, I have come across a problem relating to ethical and sustainable fashion. By taking my experience and observations and turning them around to see my niche from a … Continue reading Planning and Problematisation