Globalisation of film has evolved over time to form with modern cultural perceptions. The 2002 film 'Bend it like Beckham' is a drama/comedy situated in West London and whilst being directed mainly at the 12-25 year old female audience, it attracted a much wider audience. The film involves the daughter (Jess) of a strict Indian … Continue reading Global Film →

Television has become ever-present across the globe and is constantly evolving. Technology is one of the reasons it has become so easy for television to be accessible globally as well as the result of Globalisation. Globalisation is the "process enabling financial and investment markets to operate internationally, largely as a result of deregulation and improved … Continue reading Global Television →

Ideation is the creative process of generating, designing, and communicating new ideas. It comprises all stages of a thought cycle, such as product design and developmental activities, and the initial (often called) ‘fuzzy front end phase of an innovative design process’. (marques at al., 2014: 3). Throughout the ideating stage of my project, i made … Continue reading Ideating My Digital Artefact →

After testing and considering many different ideas and concepts to use for my digital artefact, I have decided to create a Health and Fitness related Instagram called TT Health and Fitness, where I will offer my audience recipes for healthy meals and smoothies, product and cafes reviews, as well as motivational quotes and locations for … Continue reading Here it is! My DA Pitch →

The term 'Digital Artefact' had no real meaning when it was introduced to me in Ted's first lecture. And to be honest, I still don't completely understand what it actually means. So when it came time to choose a topic for my digital artefact, i really struggled. A few ideas which first popped into my … Continue reading DA Brainstorming →

The Issue of Deception and Fakery in Advertising: The ethical issue of fake advertising and deception is quite a common occurrence in today’s society. It is extremely unethical for a business to make deceptive or misleading claims about their products or services. Therefore, marketing practitioners must be mindful of the way in which they promote … Continue reading Deception and Fakery in Advertising – An Ethical Explainer →

In today’s society, there are many ways to receive information and news, whether it be in the form of magazine and newspaper articles, television programs or on the radio. But who really owns and controls them? And are they reliable and trustworthy? This concept is quite debatable and left me curious. I am sure names … Continue reading Who Really Controls The Media? →

Banksy's "Kissing Coppers" Love can be described as 'an intense feeling of deep affection' (https://en.oxforddictionaries.com/definition/love). This is expressed in Banksy’s powerful image painted outside of a Brighton pub in 2004. His image is open for many different interpretations and may present different meanings depending on an individual’s beliefs and values. The image shows two male … Continue reading LOVE IS LOVE →

I was just 10 years old when I received tickets to the Australian ballets season of “The Merry Widow” for Christmas. I had never seen a professional ballet before and was extremely excited to experience the live production danced by some of my biggest inspirations. I fell in love with dancing, in particular ballet, when … Continue reading An Unforgettable Audience Experience →