Globalisation encourages the interconnectedness of cultures with an impact on national cultures. Hybridisation enables this and will continue to do so from nation to nation. Beyoncé is a clear example of an artist who has used Hybridisation and made a genre of her own. She has done so by mixing genres such as Rap (a … Continue reading Global Music →

Globalisation of film has evolved over time to form with modern cultural perceptions. The 2002 film 'Bend it like Beckham' is a drama/comedy situated in West London and whilst being directed mainly at the 12-25 year old female audience, it attracted a much wider audience. The film involves the daughter (Jess) of a strict Indian … Continue reading Global Film →

Television has become ever-present across the globe and is constantly evolving. Technology is one of the reasons it has become so easy for television to be accessible globally as well as the result of Globalisation. Globalisation is the "process enabling financial and investment markets to operate internationally, largely as a result of deregulation and improved … Continue reading Global Television →