We live in an age where there is an abundance of new media communications channels available to us. From Instagram, Facebook, Twitter, Blogs and so many more, we are able to share our opinions and knowledge with millions of people all over the world. While influencers have flipped tradition marketing out the window, this new … Continue reading The Influence of Influencers →

The Australian Fashion industry in recent years has voiced their concern for sustainability in the industry as ‘fast fashion’ is seemingly becoming an issue that is desired by many individuals (Mcneill and Moore, 2015). With fashion trends only lasting the course of a season, fast fashion is becoming increasingly prevalent, resulting in an impact on … Continue reading Content to Stop you Scrolling Mindlessly →

My name is Tahlia Thomas and I am a student studying communications and media at the University of Wollongong, conducting a research project on autoethnography. The word Ethnography is described as ‘… the study of a culture, subculture, or group such as the marketing profession or an organisation, or a particular society’ (Christine, D and Immy, H, … Continue reading Understanding What it Really Means to be a ‘Follower’ →

https://youtu.be/5u_DRTv_ZBE Ethical fashion is becoming more and more of a popular topic in today’s society which is why it is important for influencers and bloggers to maintain an environmentally friendly way of promoting Australian made products produced with sustainable materials. I will be researching this issue as my media niche to better understand how many … Continue reading Project Pitch →

Research and Ethics The Australian Fashion industry in recent years has voiced their concern for sustainability in the industry as ‘fast fashion’ is seemingly becoming an issue that is desired by many individuals (Mcneill and Moore, 2015). The expression ‘fast fashion’ refers to cheap clothing usually made in countries such as China or Thailand. With … Continue reading Background Research and Ethical Considerations →

Problematisation For my digital artefact I will be investigating fashion influencers. Since conducting some initial research and trying to problematise my media niche, lifestyle influencer Choe Szep, I have come across a problem relating to ethical and sustainable fashion. By taking my experience and observations and turning them around to see my niche from a … Continue reading Planning and Problematisation →

Chloe Szepanowski (Szep for short) is an Australian lifestyle influencer who has created her own activewear brand ‘SZEP’. She is also Co-owner of mediation and sleep app ‘Bloomapp’. Her main social media platform is Instagram where she has 653,000 Instagram follower (as of 15/09/2020). As well as Instagram, Chloe has an increasing following on YouTube, … Continue reading Narrowing my Field Site →

What is your media niche or specialisation? This was a question which I had never really thought about. We all spend so much of our time on social media channels scrolling through masses of content, but what specific content are we actually engaging with? It took me quite a while to determine what my own … Continue reading What is my Media Niche? →